A digital transformation to further the Octopus mission
Founded in 2000, Octopus Group operates in two key sectors – financial services and energy supply. With an array of businesses in the group, including Octopus Investments, Octopus Energy and Octopus Ventures, the company has a number of websites aimed at various audiences, each with different goals.
For the past twenty years, Octopus has been investing in the people, ideas and industries that will help change the world. Finding better ways to serve customers is at the heart of the Octopus brand, and the company are on a mission to do this by investing in a better future.
In 2019, the team at Octopus set out to find a new technology partner to replatform its suite of websites to a new, scalable solution which would implement the company’s design system. With several teams in need of their own websites where content could be published daily, Octopus needed to implement a solution which would adapt easily to new requirements, be this an article, campaign page or an entirely new website.
WordPress as a block editor
Approaching the highlighted issues strategically, Big Bite carried out a month-long discovery phase to dig deeper into current workflows, procedures and potential areas of improvement. Following the discovery, we proposed a strategy which would allow eleven of the teams/businesses within Octopus Group to have full control over the production and management of their own websites.
Using a similar approach to our previous work for Amnesty International, and subsequently Benenson, we built a core Octopus theme on the WordPress platform as a multi-site network. The theme consists of a suite of styled components, known as blocks, which act as a tool kit to create websites, pages and content pages quickly and efficiently. To achieve brand consistency throughout each of the sites, the Gutenberg blocks were built in collaboration with the internal design team at Octopus using the extensive Octopus design system, Deep Sea. This process ensures that the delivery of the brand messaging and brand identity no longer contradict the team’s brand-building efforts, and marketing activities are much more productive and efficient.
The first website on the new multi-site network, octopusgroup.com, was successfully launched in January 2020, followed by an additional ten websites, including octopusinvestments.com in the months after.
The new Octopus WordPress theme has changed the way that content, pages and websites are produced. The non-technical teams across the company now have the flexibility to react to news and support campaigns quickly and efficiently. They can produce new pages and websites in just a few short days, compared to following the drawn-out process which would have previously taken a lot longer. This scalability of the new WordPress solution has already proved to be a huge success in-house.
“The new Octopus WordPress theme has revolutionised the way our business functions on a daily basis, particularly our marketing and content teams. The Gutenberg editor allows us to react to new business needs very quickly, and productivity among our teams has increased massively.”Mona Steininger, Octopus Group
A new website for Octopus Investments was launched shortly before the lockdown commenced in 2020 due to the COVID-19 pandemic. It has allowed the team to keep their clients up to date in a very efficient way as the website was more flexible and scalable then it had been before.
We continue to work closely with the team at Octopus on additional feature development to enhance the different websites on the platform.