White paper – Implementing a design system into WordPress

Learn about the benefits of building a product to make design scalable, and how it transformed digital publishing for the Octopus Group.

Octopus boy Background


In our white paper, we explore the process, and the benefits, of implementing a design system into the component-based WordPress editor, Gutenberg, using a recent project as our case study.

In the white paper we cover;

  • The importance of establishing a company brand and how a design system can be the key to managing your brand’s assets.
  • What a design system is, why you should build one, and how it can make the process of design and development scalable.
  • The impact of using a design system in WordPress, highlighted by our work with Octopus Group.
  • How we implemented a design system into WordPress’s Gutenberg Editor and how our enterprise-level client now reaps the benefits.

This white paper is aimed at design teams, marketing teams, senior-level managers, directors, product owners and product leads at enterprise-level companies. 


  • Sarah McCormick, COO – Big Bite
  • Jonny Waters, Head of Design & UX – Big Bite
  • Phil Saunders, Head of Client Services – Big Bite
  • Alan Grehan, Head of UX & Design – Octopus
  • Ben Shelford, Designer – Octopus

Interested in learning more about enterprise WordPress?
Get in touch with the team today