Creating best-in-class websites

Powered by audience insights and developed by Big Bite, the Amnesty International WordPress theme enables the human rights organisation to freely share code, blocks and custom plugins across the wider movement. Aptly entitled Humanity, the theme includes much of the tools needed to set up and run an Amnesty website, allowing global teams with zero coding experience to quickly and affordably build sites while adhering to the brand’s security, UX, and visual standards.


Humanity includes a wide range of blocks to enable editors of all technical abilities to easily put together rich content. This includes functional blocks such as the Collapsible Drawer Block, Menu Block and Tab Block that allow users to seamlessly navigate through web pages, as well as visual aids like the Slider block that showcases imagery to build user engagement.

Slider block example

Custom plugins

When using the WordPress theme, editors also have access to an extensive library of custom plugins developed on behalf of Amnesty, which aim to improve site performance and create a smoother experience for CMS users. As well as enabling groups to secure digital petition sign-ups and online donations, the available functionality covers everything from copyright protection and countdown timers, to plugins that connect with external platforms such as Salesforce and SharePoint. The theme also supports a selection of fully vetted third-party plugins.

Extendable foundation

The free-to-use theme is also fully extendable, which means that if it doesn’t meet the specific requirements for one of the many worldwide Amnesty teams, they can choose to fund additional development. In keeping with the open source approach, any added features can also then be shared with others using the theme, facilitating continuous expansion and improvement.

“It was always the plan for us to go open-source with our website theme. Open source is all about collaboration and community, and we’re really looking forward to working with other individuals and companies that share our vision and values

Austin, Amnesty International