Big Bite at Refresh Teesside

We were asked by the guys @RefreshTeesside to talk at their December event, so we decided to bear all truths and reflect on some of the mistakes we have made as a company over the last two and a half years. So, we openly presented “The Big Bite F*CK ups”.

As part of this we also gave away a number books, which have helped us along the way. For reference here is the full list of prize books:

The Checklist Manifesto

In this groundbreaking book, Atul Gawande makes a compelling argument for the checklist, which he believes to be the most promising method available in surmounting failure. Whether you’re following a recipe, investing millions of dollars in a company or building a skyscraper, the checklist is an essential tool in virtually every area of our lives, and Gawande explains how breaking down complex, high pressure tasks into small steps can radically improve everything from airline safety to heart surgery survival rates.

Rich Dad Poor Dad

Personal finance author and lecturer Robert T. Kiyosaki developed his unique economic perspective from two very different influences – his two fathers. This text lays out Kiyosaki’s philosophy and his relationship with money.

The Art of Deception

Now, in The Art of Deception, the world′s most notorious hacker gives new meaning to the old adage, “It takes a thief to catch a thief.” Focusing on the human factors involved with information security, Mitnick explains why all the firewalls and encryption protocols in the world will never be enough to stop a savvy grifter intent on rifling a corporate database or an irate employee determined to crash a system. With the help of many fascinating true stories of successful attacks on business and government, he illustrates just how susceptible even the most locked–down information systems are to a slick con artist impersonating an IRS agent.

The Lean Startup

Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that’s being adopted around the world. It is changing the way companies are built and new products are launched.

The Lean Startup is about learning what your customers really want. It’s about testing your vision continuously, adapting and adjusting before it’s too late.

Delivering Happiness

In Delivering Happiness, Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business, through LinkExchange, Zappos, and more. Fast-paced and down-to-earth, Delivering Happiness shows how a very different kind of corporate culture is a powerful model for achieving success-and how by concentrating on the happiness of those around you, you can dramatically increase your own.

ReWork

From the founders of the trailblazing software company 37signals, here is a different kind of business book – one that explores a new reality. Today, anyone can be in business. Tools that used to be out of reach are now easily accessible. Technology that cost thousands is now just a few pounds or even free. Stuff that was impossible just a few years ago is now simple.

Tribal Leadership

In “Tribal Leadership”, management consultants Dave Logan and John King show corporate leaders how they can use tribes – the groups that naturally form within any company – to maximize productivity and profit within their own firms. Based on a rigorous eight-year study that covered more than two dozen companies and 24,000 people, “Tribal Leadership” includes interviews with leading business figures such as Brian France, chairman and CEO of NASCAR, and Dilbert creator Scott Adams, and shows leaders from companies of any size and of any industry that the health and success of their firms ultimately depend on the hundreds of tribes within.

Peak

This book explores how Conley′s company “the second largest boutique hotelier in the world” overcame the storm that hit the travel industry by applying Maslow′s theory to what Conley identifies as the key Relationship Truths in business with Employees, Customers and Investors. Part memoir, part theory, and part application, the book tells of Joie de Vivre′s remarkable transformation while providing real world examples from other companies and showing how readers can bring about similar changes in their work and personal lives.

Happiness Hypothesis

In The Happiness Hypothesis, psychologist Jonathan Haidt exposes traditional wisdom to the scrutiny of modern science, delivering startling insights. We learn that virtue is often not its own reward, why extroverts really are happier than introverts, and why conscious thought is not as important as we might like to think…

Drawing on the rich inspiration of both philosophy and science, The Happiness Hypothesis is a remarkable, original and provocative book – ancient wisdom in our time.

How to Get People to Do Stuff

We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don’t, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do – even getting people to want to do the stuff you want them to do.

The PayPal Wars

Business guru Tom Peters, author of In Search of Excellence, called the hardcover edition of The PayPal Wars a real page turner that featured what he called the best description of business strategy unfolding in a world changing at warp speed. The new paperback edition will feature updated material and even more insights on the state of internet commerce.

Well done to all the winners and we look forward to seeing you at the Refresh Teesside Christmas Party.