Amnesty International to speak at WPEngine Summit

We’re excited to announce that our client, Amnesty International, has this week been announced as a speaker at the WPEngine Summit on Tuesday 12th November.

Caroline Courtney, Digital Content Coordinator at Amnesty, will be taking to the stage at The Langham Hotel in London, to discuss the impact that WordPress has had on the Amnesty movement since launching the initial new websites earlier this year. Caroline collaborates with colleagues around the world on content production and optimization work. She has a background in international relations and has worked in various teams at Amnesty, including the advocacy programme in Washington DC and the Crisis Response programme.

The WPEngine Summit gives attendees the opportunity to learn from leading brands, agencies, and industry thought-leaders who are driving innovation, delivering growth, and inventing the future of how brands will connect with consumers online.

WordPress has changed the way in which Amnesty International produces websites, microsites, and content, since launching a tailored core theme in 2018. With internal resources being pushed to their limits internally, the team approached us with a key aim, to simplify digital processes and build a single reusable framework that would allow the movement to meet the increasing demands of publishing numerous websites, microsites and website rebuilds across the globe. With sections, regional offices and project teams all working towards the same goal from around the world, the team was collectively producing thousands of pieces of content each year across various microsites. This often meant the process of producing, sharing and updating content was drawn out, and the team were looking for a solution that would ensure consistency across these platforms, as well as being suitable for both technical and non-technical members of the team to utilise.

The result is a core theme, built with the new WordPress editor, which allows the team to produce stunning websites quickly and efficiently while holding onto a unified brand identity throughout each region. The user-friendly theme allows for various content blocks to be inserted, moved and edited easily from the admin and populated with text, links and images. Accessibility and performance were key to us for this project due to the vast number of people using the theme across the globe, including teams from third world countries.

We’re looking forward to attending, and hearing from Amnesty at the event. For more information, head over to https://wpengine.co.uk/newsroom/events/wp-engine-summit-london-2019/.