A nexus for news, commentary, and in-depth market analysis for industry publications, Sourcing Journal offers a valuable business-to-business resource as well as producing trade events for those in fashion and other industries. We were chosen to redevelop the site and integrate the recent addition of the successful Rivet denim and Vamp footwear brands to its lineup, as it becomes a key part of Penske Media Corporation publication portfolio that includes 22 digital brands including Rolling Stone, Variety, IndieWire, Deadline Hollywood, Women’s Wear Daily and more.
Collectively, the PMC brands receive an average of 12 million daily views with almost 180 million monthly active users, making our experience developing for high-traffic, content-rich sites for some of the biggest media publishers a perfect fit for the project.
As part of our project with the team at Sourcing Journal, we were required to combine three sites into one; Sourcing Journal, Vamp and Rivet, with the migration of content to be carried out on the day of launch.
With all three websites active in creating content, a solution was developed which could run within just a few hours. The need for any dependencies on any third party software was mitigated
Getting a most up to date database of Vamp and Rivet would only add risk, so we decided to extract all necessary content from a REST API on
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